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Book Description Walks readers through every step of creating a digital marketing strategy, from analyzing the essential digital platforms, through to planning, implementation and success measurement Shows you how to integrate digital marketing techniques into an overall coherent business strategy and how to present your strategy to obtain approval from decision-markers Includes real-world case studies including Hertz, Adidas, Google, Amazon, Bitcoin and more so you can view best-practice examples and improve your own digital marketing strategy Contains practical templates and tips, including vision-based and real-time planning models, content marketing planning frameworks and presentation structures, which will enable businesses to implement strategies and techniques to fit specific business needs Supported by a wealth of online resources, including budget and strategy templates, lecture slides and a bonus chapter